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Instructions & Rules

Goal: Promote creators by having them produce and post high-performing, trend-aligned short-form content that spotlights your brand and their personality across all major trending platforms.

What to create:

  • One short-form vertical video per submission (9:16).
  • Length: 10–35 seconds (aim for 15–25 seconds).
  • Hook in the first 1–2 seconds.
  • Use a current trend (sound, format, meme, challenge, editing style) that fits your audience.

Posting requirements:

  • Post on at least 2 platforms: TikTok, Instagram Reels, YouTube Shorts, or X.
  • Captions should be native to the platform and include a clear CTA (follow, comment, click, or watch more).
  • Include 3–7 relevant hashtags (mix trend + niche).

Creative directions (choose 1):

  • POV / skit that highlights the creator and ties back to the brand.
  • Reaction to a trend with a quick brand tie-in.
  • Mini-storytime with a strong payoff and a branded line at the end.
  • Before/after or quick transformation format (where applicable).

Do:

  • Keep it authentic—creator voice first, brand integration second.
  • Use clear lighting and crisp audio.
  • Add subtitles/captions on-screen.
  • Deliver an exported file without watermarks when possible.

Don’t:

  • Don’t include copyrighted content unless it’s platform-licensed.
  • Don’t use hate, harassment, or unsafe content.
  • Don’t make unverifiable claims about products/services.

Submission checklist:

  • Upload the video file.
  • Provide live post links for each platform posted.
  • Include a short note on what trend you used and why it fits.

Payout: Earnings are based on performance (RPM) up to the max payout per clip. Higher retention and strong hooks typically earn more.

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